You need to know how people search for services like yours, in a world wide level, so you rank high in Google.
This means to “Match Supply With Demand”
Task on Hand: The naming of different Therapies and Diseases is different from how people actually and really search for them online. For example, naming a page of your website as: “Cardiology” is different than “coronary artery failure surgery” or “coronary artery failure surgery abroad”
Solution: We find all the relevant keyphrases (queries) with which people actually search, per country. On top of that we find: