Our first acquaintance with Terramare was in 2016, where we created a single content marketing action (content creation and promotion) for a short number of products. That single action went really well, getting several thousands of actual readers who visited and stayed more than 6 minutes in -the big- article.
In 2017 Terramare decided to expand the range of services and asked us to create a complete Content Marketing strategy. The strategy would aim to show the depth of knowledge they have in outdoors & camping.
As we have a business unit with hands on experience in outdoors and adventure sports & content marketing (AGreekAdventure.com and AGreekAdventure.gr ) for Greek and International audiences, this was a perfect fit.
Along our actions we created a new Blog from scratch (seen here) and we manage Content Creation & Promotion. Content is created as Search Engine Friendly & Informative at the same time. So this an ecommerce and & content marketing project.
The results (even if it started a few months ago) are stunning in terms of traffic and -most important- actual measurable sales. We also redeveloped their eshop: Terramare.com.gr along with an additional eshop targeting their B2B clients.
A lot of effort goes into this project and cooperation with Terramare is really smooth, as now we discuss the next steps in their Ecommerce strategy.
June 29, 2017