social media Tag

Things to avoid and do in social media. Examples.

As social media is spreading around and utilized as a concept to advance information for people, products, services and brands there are companies who dare to also fail with experimenting. Some of them, due to such actions, give feedback on what to avoid. Other times...

The Best Social Media practice is your own

In our company we have discovered the Social Media as a buzz word several years ago. Actually we were not even a company, just a few professionals of the market working in other good (back then) companies. Though, through exchange of information, discussions, ideas, radical...

Speaking the empirical Social Media language

Why must a business even enter in the process of investing human resources to explore and utilize the social media sphere? Many nice things have been written. We would like to add our own and completely practical and distilled conclusions so far. Not simply another...

Hotels and star rating. An environment in shift mode?

The thing is that the very star rating standard of hotels (5 stars, 4, etc) is under reconsideration.As many countries adopt this rating system for their hotels all these years (or under modification like Abu Dhabi) the fact that some (like British Tourism authorities) consider...

Look dad. A social media expert. Wowww

Many things have been written around for social media professionals, experts, etc.I say that the actual professionals are those who eventually:Make new business through Social Media. Create business relations. Create relations, which eventually are translated to "something" (depending on the case...

How important is Direct Marketing in a website or web campaign?

How important is Direct Marketing in a website or web campaign?

A self interview…

Don’t be surprised if you see someday on your google search for buying a car 10 results directed for you only, instead of 16.345.678 ones!!!

Q: Dear Sir, you mentioned that Direct Marketing is part of a web concept and mainly attaches or must attach to any proper actions of trying to reach one person online. Can you explain a little more about this?

A: Well, many wonder how can in an online population, who counts in millions, you are talking about Direct Marketing? How can this be possible? In fact Direct Marketing was always the concept!!! If you check the history of Web in terms of concepts and technology, you will see that actually online agencies who offered serious solutions tried to reach not the general population to spread a message, but the actual ones who would be interested in the short and long term to buy their products or service.