It can be easy to think that CRM software solutions are only necessary for big businesses that focus more on B2B, but any business that works with customers can benefit from it, as well.
What is CRM?
CRM stands for Customer Relationship Management. This software keeps records of contact information, prior sales history, productivity, workflow and more. It’s easy to think that this only maintains customers records, but it can be used for a business to monitor relationships with suppliers, employees, and colleagues.
Why CRM is Right For Your eShop
- CRM offers one place to store the most vital details about your business. When it’s time to make decisions for your online store, you can get the information you need right here without having to open a lot of different files or applications.
- Detailed information on prior sales history and supplier costs can help you to create sale campaigns to entice customers back. You can use this tool to segment your customers for marketing purposes, and pinpoint which customers would be better targeted for these sales rather than spending time and energy marketing to all segments.
- Create loyalty programs that bring back customers by tracking trends. Customers like shopping where they feel appreciated, and offering a loyalty program that is trackable in your CRM system can improve how often they come back to shop.
- CRM also makes it possible for you to handle your suppliers and inventory. You’ll be able to evaluate whether or not your current suppliers are meeting your needs. Also, you’ll be able to make decisions on the inventory that your eShop carries when it comes to the amount of profit you make on the item. You can identify if customers are buying items, and any conditions around these sales, such as buyers only purchase when they are on sale.
Expanding Your eShop Through Customer Acquisition
The above benefits are all great for dealing with the customers you already have, but you can also take that data to work on expanding the reach of your eShop through customer acquisition. The data you’ve gathered on your existing customer base can be utilized to determine the best route in attracting new customers through your marketing campaigns. You can use your already existing demographic information and buying patterns to go after those segments effectively.
An example of this would be creating a marketing campaign on Facebook. With Facebook ads, you can target specific types of audiences that you know that your products sell well with, such as focusing your attention on twenty and thirty-something professionals that lead a healthy lifestyle to sell your brand of vitamins. This means that you’re getting your information out in front of a targeted group based on those that fit the same pattern as your existing customer rather than trying to scattershot your advertising.
CRM benefits are going to revolutionalize the way that your eShop does business. Gone will be the days where you’re making decisions based on partial information or taking forever to find it all. Your business information is at hand and ready for you to optimize your online store.
Do you want to learn how to get the best out of a CRM and your eshop? Contact us now.